In early February of 2006 Hemant Mehta, an avowed atheist and leader of a national secular students organization, decided to put his “atheistic attention” up for bid on eBay.
Off The Map entered the bidding and won.
We spent our entire marketing budget for 2006 ($504) to buy his atheistic attention and in the process began getting more attention than we could afford to pay for. Chicago papers, Wall Street Journal, and more to come….
Off The Map has been paying people to “go to church” (and provide feedback) for over 5 years. We encourage pastors and church leaders to pay people as well.
When it comes to getting better reality about how our customers feel about our “products and services” (we call it a service, don’t we? ;))
Who better to ask than a non believer and an atheist at that?